News PRP awarded B Corp Certification: Q&A with Andrew Mellor and Cat Dowd

PRP’s B Corp Certification: Q&A with Andrew Mellor and Cat Dowd

Features, News

July 22, 2024

We sat down with partner, Andrew Mellor, and Head of People & Culture, Cat Dowd, to discuss PRP’s recent achievement of becoming B Corp Certified. 

 

What does it mean to PRP to be a B Corp certified Company?

Andrew: This certification is recognised and verified by a third party globally, indicating our commitment to ethical governance, accountability and high standards of performance.

Cat: It highlights our company's dedication to making a positive impact on its stakeholders, including employees, communities and the environment.

 

What inspired PRP to become B Corp certified?

Andrew: The catalyst to PRP considering becoming B Corp certified was a conversation I had with the chair of a large architectural practice. They were one of the first architectural firms in the UK to achieve the B Corp certification. Chatting with a B Corp holder and one of the pioneers of B Corp in the UK was inspiring. His experience resonated with what we are doing at PRP and I realised this was something we should pursue. 

Our decision to pursue B Corp certification was solidified while I was completing the annual AJ100 questionnaire on PRP’s environmental performance. Notably, last year’s list of campaigns included B Corp Certification. I realised if this movement is already recognised here, it will soon become an industry expectation, so we decided to act swiftly and obtain the certification.

 

What steps did PRP take to become B Corp certified and were any challenges encountered?

Cat: The initial assessment stage, looking at company practices, policies and approaches, we passed through relatively smoothly. This was followed by a verification stage, where we had to substantiate our claims about our operations with evidence. 

We did not need to make any changes to our company policies or strategic thinking. Instead, the process reaffirmed that social value is inherently aligned with PRP's core principles. All that was required was to demonstrate this alignment to achieve certification.

The journey of applying has however pushed us to form a social value steering group and appoint social value champions that communicate with the practice.

Although a long and rather intense process, overall it was very positive and rewarding.

Andrew: One challenge of the application process was the volume of data that needed to be collected as evidence. For future assessments we aim to streamline data collection by automating the process through management systems such as rapport. 

 

What sections of the B Impact Assessment did PRP excel in?

Cat: PRP’s highest scores were in the Workers (Employees) and Customers sections. We are proud that our highest rating was in the employee category, closely followed by our clients, as this underscores the values of our board and leadership team, emphasizing 'People First.' Providing the best service to our clients underpins our quality driven culture and it comes from our people finding meaningfulness in their day to day work. 

Andrew: ‘People first’ is a value that was established with the founding partners back in 1963. PRP has always focused on its staff and the people who live in the homes we design.

 

Will this certification shape PRP’s business strategy moving forward?

Andrew: This certification will definitely influence our governance moving forward as this was a lower scoring area in need of development. Our new environmental and social governance steering group will be looking at what improvements can be made and Cat continues to review employee benefits so PRP remain market leaders in what we offer staff. 

Cat: Self-reflection is important because we want PRP to be industry leaders for people as well as our quality of work . There is currently an extensive review of the B Corp assessment being undertaken by a focussed team, who will make recommendations to the board on areas of enhancement. PRP are in a good position because our business model is agile, meaning we can reflect on our scores and adjust without completely re-writing.

 

What is the importance of being B Corp certified within PRP’s industry?

Andrew: The certification is of growing importance to the industry. Previous to applying, our research showed only eight architectural practices in the UK had a B Corp certification and only two of these were large practices similar to PRP. Many peers in the industry are now feeling positive pressure to follow suit.

It currently differentiates us from un-certified architectural practices but as the number of B Corp certified firms increases it will lose this influence. However, it still remains an important factor for bids as it is accreditation and third-party verification to what we are achieving environmentally. 

From my conversation with the chair of the architectural practice, he noted that the certification does not help us win work directly but it does help attract and retain staff, which I believe is more important. 

Cat: A B Corp Certification demonstrates our desire to be industry leaders to clients, people and the wider industry. The certification will help us retain and attract the best talent in the industry because it shows we are committed to people. Clients will also see our accreditation and understand PRP’s dedication to governance, social value and to enhancing the environment. 

 

How will PRP ensure that being a B Corporation is something that remains integral to the company, as opposed to just throughout the application process?

Cat: Our social value group will be key in ensuring progress with our B Corp certification continues. We will benchmark our initiatives against the B Corp accreditation and pivot our strategic direction towards higher B Corp scores. 

The focus will be on improving areas that fit into our business model and support our people and stakeholders. The whole process is quite transparent so it will be interesting to see in the next assessment what points we can achieve by focusing on precise areas. 

 

What are PRP’s future aspirations as a B Corporation?

Andrew: B Corps are required to recertify every three years, so our main goal is to maintain this certification and continuously improve our score. This will require constant improvement from PRP, alongside continual improvements and adjustment of the B Impact assessment to stay in-line with evolving best practices in social and environmental standards. We have already started this journey of improvement and are fully committed.